Project Info

BMW LAUNCHES “THE ART OF ENERGY” AT THE SHANGHAI MARATHON

BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.”

BMW art of energy was an H5 page which took your run data and turned it into a Data Visualisation. W+K Shanghai worked with Creative Coder Joshua Davis on the 3D data vis sculpture using WebGL technologies with direction via Processing.org. Runners who competed in the Shnaghai Marathon and who liked their accounts via the H5 page would recive their 3D art as an interactive WebGL sculpture and could download it as a jpg and share it on their WeChat moments.Awards and Recognition

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