Project Info

This was a stunt we did for Nike to capture the essence of the Nike React idea “Running makes the world go round” which was used to launch the Nike Epic Reacts to China. The stunt had tens of millions of views within the first 20 minutes and created lots of buzz among Chinese social media channels.

Awards & Recognition

Heres a bunch of praise

Wieden+Kennedy Portfolio PageCampaign BriefSpikes Asia shortlistBranding Aisa


Heres some media and show reels of the project