Project Info

Whats the best way to show a bouncy light durable shoe? By immortalizing you into a video game of course! Wieden+Kennedy Shanghai were tasked with making a trialing experience where the outcome of trialing the shoe would be a 10 second shareable video for WeChat. Customers lined up to have their photo taken then try out the shoe on a treadmill as part of an interactive running experience. You control a digital version of yourself across a huge screen collecting escaping Nike Epic React shoes to gain time advantage. As you run you pass through world cities starting in China and ending in New York.

Awards and Recognition

This project was a success with the client as it increased trialing conversion to aorund 40% and it won lots of awards

Wieden+Kennedy PortfolioAd Week ArticleView VideoFWA of the Month April 2018Spikes Asia Shortlist

Awards and Recognition

Check out some of the media.